[The Eight Pillars of Innovation] 혁신을 이끄는 8가지

[ The Eight Pillars of Innovation ]

혁신을 이끄는 8가지 

 
Have_a_mission_that­_matters
중요한 미션을 가져라

Think_big_but_start_small
크게 생각하되 작게 시작하라

Strive_for_continual_ innovation, not_instant_perfection
계속 혁신을 갈구하라

Look_for_ideas_everywhere
모든곳에서 아이디어를 찾아라

Share_everything
모두 공유하라

Spark_with_imagination, fuel_with_data
데이타를 연료로 상상력으로 발화하라

Be_a_platform
플랫폼이 되라

Never_fail_to_fail
실패를 두려워마라



As Google's employee #16, Susan Wojcicki has learned a thing or two about innovation.
Here's what she's learned, and what she continues to work on.
 
구글이 16번째 사원인 수잔 워지스키의 글. 일반적으로 잘 안 알려져있지만 AdWords 와 AdSense를 담당하는 엄청 중요한 구글러. 구글이 처음 시작한 창고를 빌려준게 그녀이고, 여동생인 Anne는 세르게이 브린과 결혼. 구글러중 첫번째 엄마로 구글이 일하기 좋도록 만드는데 가장 많은 일을 한 사람이기도 함. 현재 4아이의 엄마

The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin. But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year?

Nurturing a culture that allows for innovation is the key. As we’ve grown to over 26,000 employees in more than 60 offices, we’ve worked hard to maintain the unique spirit that characterized Google way back when I joined as employee #16.

At that time I was Head of Marketing (a group of one), and over the past decade I’ve been lucky enough to work on a wide range of products. Some were big wins, others weren’t. Although much has changed through the years, I believe our commitment to innovation and risk has remained constant.

What’s different is that, even as we dream up what’s next, we face the classic innovator’s dilemma: should we invest in brand new products, or should we improve existing ones? We believe in doing both, and learning while we do it. Here are eight principles of innovation we’ve picked up along the way to guide us as we go.






.. MORE
 
-> http://www.thinkwithgoogle.com/quarterly/innovation/8-pillars-of-innovation.html