클하~ hi~ clha~ 클럽하우스 리뷰 clubhouse review

클럽하우스 리뷰
clubhouse review
Joined 2021/02/06

 

클하~

어제 가입해서 오늘까지 클럽하우스를 이틀째 사용 중이다.
사용하는 내내 너무 인상적인 부분들이 많아 포스팅을 남긴다.


서비스의 프론트엔드 측면에서, 인터페이스와 네러티브가 매우 만족스럽다. 
앱을 인지하고 설치하고 가입하고 조인하는 과정이 이렇게 감동적으로 느껴진 것은 처음이다 
가입하고 초대를 기다리는 감정, 지인으로부터 초대링크를 받고 첫 로그인을 하는 그 감정이 아직도 생생하다. 
뿐만아니라 참여하는 사람들 사이에 많이 나누는 말이 있다.
'반갑습니다. 고맙습니다' 이다.
나 또한 사용하는 동안 너무 인상적이었다.
. 
백엔드 측면에서의 운영, 마케팅 방식 또한 탁월하다.
페이스북과 같이, 소셜 네트워크 기반으로 작은 군집의 사용자들이 점차 확산되는 구조이다.
페이스북과 달리 초기 군집은 아이비리그 대학교가 아닌 일반 대중으로 평등하게 시작되었다.   
페이팔과 같이, 자발적 확산이 이루어졌다.
페이팔과 달리, 리워드가 돈이 아닌 한정된 초대장이었다.  

이전의 다른 커뮤니케이션들과 비교를 하자면,
'SMS : MMS : WeChat = 팟캐스트 : 유튜브 : 클럽하우스' 가 아닐까 싶다.


긍정 키워드 
- 유쾌함 : 참여하는 사람들이 말했다. 인스타보다 재미있고 가입 첫날은 대부분이 다음날 새벽까지 계속 사용했다고 한다. 

- 접근성 : 라디오 공개방송같은 느낌이다. 듣기만하는 것으로도 만족도 높음, 프사와 이름, 목소리만 으로 참여가능, 퇴근길 운전하며 듣는 경우 다수 발견

- 신뢰성 : 개인정보?를 많이 입력하지 않아도 직접 목소리로 소통한다는 점에서 참여자들간 심리적 신뢰도가 높은 편, 대화 중에도 인스타그램 또는 트위터 링크로 상대방에 대해 알 수 있음

- 반복성 : 방장?에게 주기적/반복적으로 방을 개설해서 요구가 많음

- 효능감 : 유명한 사람들과 직접 대화하는 과정에서 상호 격려와 멘토링, 네트워크 형성되었다고 함


부정 키워드 
- 잠재적 피로도 : 여긴 고스펙 밖에 없다는 푸념?, 다 건설적인 이야기 뿐이다 라는 잠재적 피로도가 있는 것 같음

- 호기심 : 인공지능을 넣으면 어떻게 될까? 상호 학습에 기여할 수 있지 않을까?


잠재적 비지니스 모델
- 인터페이스 : 피드백을 위한 효과음 또는 이모티콘
- 기능 : 비공개 유료방 개설 및 참여, 프리젠테이션, 외부 링크 또는 영상 연동
- 비지니스: 전용 채널, 앞광고, 디지털 퍼블리싱, 기프티콘 선물하기, 기부하기

 

 

#translate google

Clha~
I signed up yesterday and have been using the clubhouse for two days until today.
There are so many impressive parts throughout the use that I leave a post.

In terms of the frontend of the service, the interface and narrative are very satisfactory.
It is the first time that the process of recognizing, installing, signing up, and joining the app has been so touching.
The feeling of signing up and waiting for the invitation, the feeling of logging in for the first time after receiving an invitation link from an acquaintance is still vivid.
Not only that, but there are a lot of things that are shared among those who participate.
'nice to meet you. Thank you.
I was also so impressive while using it.

The operation and marketing methods from the backend side are also excellent.
Like Facebook, it is a structure in which small groups of users gradually spread based on social networks.
Unlike Facebook, the initial cluster started equally with the general public, not with Ivy League universities.
Like PayPal, spontaneous spread took place.
Unlike PayPal, rewards weren't money, but limited invitations.

Compared to other previous communications,
'SMS: MMS: WeChat = Podcast: YouTube: Clubhouse'.


#Positive_keywords
 - Pleasant: said those who participated. It is more fun than Instagram, and most of the first days of signing up are said to have been used until dawn the next day.

 - Accessibility: It feels like an open radio broadcast. Satisfaction is high just by listening, participation is possible with only the name and voice of the psalmist, many cases of listening while driving away from work

 - Reliability: Psychological credibility among participants is high in that they communicate directly with their voices even without entering a lot of personal information?

 - Repeatability: There is a lot of demand for the room manager to open a room periodically/repeatedly

 - Efficacy: It is said that mutual encouragement, mentoring, and network were formed in the process of direct conversation with famous people.


#Negative_keywords
 - Potential fatigue : Complaining that this is only high-spec?

 - Curiosity : What would happen if artificial intelligence was added? Could it be possible to contribute to mutual learning?


#Potential_business_model
 - Interface: sound effects or emoticons for feedback
 - Function: Opening and participating in private paid rooms, presentations, external links or video interlocking
 - Business: exclusive channel, front advertisement, digital publishing, gifticon gift, donation